The Director of Marketing and Communications for Saint Viator High School is responsible for the development and implementation of the high school’s comprehensive communications strategy. Building brand loyalty, creating a consistent voice, developing and enforcing approved school messaging, creating effective materials, managing internal and external communications, and expanding awareness and community engagement are central to this position’s success. The overall output of the communications efforts must address three primary objectives:
1) Drive enrollment numbers to preferred levels,
2) Increase alumni and parent participation levels, and
3) Elicit financial contributions to targeted levels.
S/he oversees the development and approval of all communications content and messaging, the selection of media utilized, and scheduling. S/he is responsible for conceiving, creating, and placing of all external communications content, either through their own work or by coordinating and supervising work efforts of other staff, vendors, and students. S/he will be responsible for oversight of the Saint Viator High School website content, school news, A Lion for Life magazine, enrollment brochures, development communications, alumni communications, social media, video messaging, and all other tactics used to meet the communications objectives of the school. This person will work with authorized content owners to create content that is both informative and engaging, ensuring message consistency and brand alignment.